GO WITH MORE
Our Mission
The true value of technology lies in taking on the complexity—so users can enjoy the simplicity.
Coffee·AI intelligently senses user needs and delivers proactive, personalized services for everyone, tailored to each individual. Coffee OS , our intelligent cockpit system, leverages AI deep learning to provide customized interactions, becoming your most intuitive companion on the road. Coffee Pilot Ultra, our advanced intelligent driving system, offers full-scenario NOA (Navigate on Autopilot), giving you the confidence to navigate the unknown with ease—freeing your hands so you can focus on the beauty of the journey. Hi technology strikes the perfect balance between performance and efficiency. It not only excels in power delivery but also brings a comprehensive upgrade to four-wheel drive capabilities, delivering an unmatched driving experience. GWM is built on smart technology, continuously expanding into diverse intelligent ecosystems—so every journey you take becomes a true pleasure.
Our Vision
Let freedom guide the journey, and reach the wilderness within. At GWM, we believe that the car is an extension of freedom — a passport to the world.
Every departure with GWM is a ritual of dialogue with the self and with nature. It’s not about the starting point or destination, but about feeling the direction of the wind, the warmth of the light, and the enduring curiosity deep within. By creating “technology with love,” we bridge the gap between people and technology. With a global perspective, we embrace social responsibility through sustainable innovation, empowering the world with intelligent technology. Our goal is to achieve a win-win between commercial success and social value. When technological innovation resonates with the spirit of GWM, wisdom flows without boundaries. Every step forward becomes a new possibility in the evolution of civilization.
Why GWM? Because for us it has always been about the car. First the car. Second the car. Third the car.
This belief runs through every person and every department at GWM. Since 1990, it has pushed us to ask one question: what more can a car do?
Our answer: cars built with intent… purposeful, inspiring, and engineered to meet the real needs of real drivers.
Brand Position
Built for Every Road, Every Driver
All scenarios
From SUVs and pickups to sedans, RVs, motorcycles, and heavy-duty trucks.
We design for life’s many roads, not just one.
All Powertrains
Petrol, hybrid, plug-in hybrid, electric, even hydrogen.
Whatever powers the future, we’re already there.
All Users
We build locally, test locally, and serve locally.
Every market has its own heartbeat, and our cars are tuned to it.
Brand Value
The Values That Drive Us
True Spirit
The courage to explore.
True Passion
A love for driving that never fades.
True Integration
Technology that connects seamlessly with life.
Uncompromising
“Good enough” never makes it past the drawing board.We aim higher in safety, innovation, and quality.
Specialised
Designing with sustainability at the core
Built to Protect
Safety Comes Standard
Five Stars Where It Matters
Airbags Do More
Anchored in Care
A Future Worth Driving
Sustainability isn’t a trend. It’s a responsibility.
With GWM, that means investing in renewable energy and advanced technology so both the planet and our brand have a future worth driving into.
Recognition Around the World
From design and engineering to off-road capability and best value, GWM has been honoured globally year after year.
Awards may not drive us, but they do confirm we’re heading in the right direction.
Haval Jolion Pro
Haval H6
Haval H7
Haval H9
Tank 300
Tank 500
Tank 700
Poer
Ora 03
